Generating a steady stream of high quality inbound leads is crucial for business success. Build your lead generation engine right and it'll keep your sales funnel constantly topped up. But it's something that many companies still struggle with. If your lead generation engine is starting to stall, read on...
When it's done right, marketing can produce some pretty awesome results. But it's hard. Even in the B2B world, there's a mass of content and standing out from the crowd and attracting those all-important new customers can sometimes (OK, often) feel like an impossible challenge. So how do you make yourself heard?
So, if I put you on the spot, could you tell me right now what your marketing strategy is? Chances are, it's something you may struggle with. And many do.
Quite often when I first speak with clients and ask them the same question, they dust off their marketing plan (if they have one) and proudly wave it at me. Which is great. At least they have a plan. Right?