Marketing Strategies vs Marketing Plans

And why knowing the difference between the two is business critical

So, if I put you on the spot, could you tell me right now what your marketing strategy is? Chances are, it's something you may struggle with. And many do.

Quite often when I first speak with clients and ask them the same question, they dust off their marketing plan (if they have one) and proudly wave it at me. Which is great. At least they have a plan. Right?

Continue reading